This option is great for the traditional “About Us” video. It incorporates interview-based sound bites, where the subject is looking slightly off camera. Companies have great success with this style because it puts a face to the company, while also showcasing capabilities. Overall, you can’t go wrong with this popular style.
Direct Address videos are becoming increasingly popular due to the connection they create to the audience. This style is perfect if you are addressing the viewer directly, since you maintain direct eye contact while talking to the viewer. Video Business Cards and social media videos are excellent scenarios to use the Direct Address style video.
Voiceover-based videos are great in instances where the focus is on the action rather than an individual. In this case, only the narrator’s voice is included. Many commercials use voiceovers since the message can be carefully scripted out. There are many times this is the preferred route depending on the goal of the video campaign.
Montage videos are a perfect for brands with interesting visuals. Examples of these include background videos on websites, highlights of an event, or a tour of your new facility. Montage videos require only b-roll footage and a music track, making them a budget-friendly option.