Video Production Style Guide

Interview vs. Narration

There are two main structures of corporate videos to choose from, each with its own unique features and benefits.

Interview-Based Videos

Elevate your brand with interview-based videos. Let key voices share authentic insights, creating trust and a personal connection. Ideal for showcasing culture, humanizing your brand, and offering an exclusive peek into your company culture. 

Narration-Based Videos

Navigate complex concepts effortlessly with narration-based videos. Guided by a narrator’s voice and paired seamlessly with visuals, these videos offer a clear and concise approach, perfect for businesses conveying information effectively.

On-Site vs. In-Studio

Once you decide the structure of your video, it’s time to determine the location of the video shoot. 

On-Site Videos

Capture authenticity on location with on-site videos. Ideal for showcasing your business or event in a real-world setting, these videos bring your story to life.

Studio-Based Videos

A production studio is perfect for polished presentations and  podcasts. They are also great for creating brand videos for organizations without a physical location. 

Video Style Ideas

Testimonial Video

Testimonial videos establish credibility with genuine feedback, providing relatable perspectives from individuals akin to the target audience.

FAQ Video

FAQ videos provide quick, informative responses to common questions, serving as a proactive tool to build credibility and address client questions before they arise.

Quick Tips

By delivering industry knowledge, Quick Tip Videos position you and your company as a trusted experts in your industry. They are designed for email newsletters and social media posts.

Logo Animation

Dynamic logo animations infuse life into your branding. Designed once, these animated logos ensure consistency across all videos.

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