Video Production Style Guide

Our Video Production Style Guide is the best place to gain inspiration and learn about the different types of video we produce.

Video Structure

Interview-Based

This option is great for the traditional “About Us” video. It incorporates interview-based sound bites, where the subject is looking slightly off camera. Companies have great success with this style because it puts a face to the company, while also showcasing capabilities. Overall, you can’t go wrong with this popular style.

Direct Address

Direct Address videos are becoming increasingly popular due to the connection they create to the audience. This style is perfect if you are addressing the viewer directly, since you maintain direct eye contact while talking to the viewer. Video Business Cards and social media videos are excellent scenarios to use the Direct Address style video.

Voiceover

Voiceover-based videos are great in instances where the focus is on the action rather than an individual. In this case, only the narrator’s voice is included. Many commercials use voiceovers since the message can be carefully scripted out. There are many times this is the preferred route depending on the goal of the video campaign.

Montage

Montage videos are a perfect for brands with interesting visuals. Examples of these include background videos on websites, highlights of an event, or a tour of your new facility. Montage videos require only b-roll footage and a music track, making them a budget-friendly option. 

Video Elements

B-roll

Just about every video utilizes b-roll in one fashion or another. B-roll is the footage of your brand that is overlaid on top of the interview/voiceover/music. This can range from shots of your employees working, to aerial footage of your facility. Think about B-roll as the beauty shots that show your business in action.

Animated Logos

A professional-looking logo introduction is an easy way to elevate the production value of all future videos. This animation can be created once and used indefinitely. It creates cohesiveness among all your videos, which is paramount to good branding.

Graphic Captions

Graphic caption videos are the best way to format videos for social media. Since a majority of videos on social media are watched without sound, this allows you to convey your message through on-screen text. Graphic captions can be used in addition to a voiceover, or they can replace it entirely as in this example.

Animation

This option is most common for a general “About Us” video. It incorporates talking head sound bites with b-roll shots of your office, products, locations. Companies have great success with this style because it gives a face to the company. The talking head can either be an interview, where the subject looks slightly off camera, or a direct address style, looking directly into the camera.

Lower Third Titles

Text caption videos are a great way to format videos for social media. Since a majority of videos on social media are watched without sound, this allows you to still convey your message through on-screen text. The script-writing process is also simpler. This style tends to be the most affordable option.

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